We show you what’s broken.

Listings sit on Bayut and Property Finder, so the portals rank for every property search and the brokerage's own site gets nothing. Ad spend goes to portal leads shared with four other agents.

Which searches the site could realistically win — area guides, building-specific pages, off-plan payment plans — rather than the head terms the portals own outright.

Concede the listing searches. Build the pages the portals do not: honest area comparisons, service-charge realities, what a specific tower is actually like to live in. Route paid spend to those pages instead of generic lead forms.

Enquiries arriving direct rather than via portal, and cost per enquiry compared against the portal lead price.

Three branches, one Google Business Profile between them, and a booking flow nobody has opened on a phone. Most patient searches are on mobile and near-me.

Profile completeness per branch, NAP consistency across directories, review volume and recency, and the booking path timed on an actual handset.

A separate, fully completed profile per branch with its own landing page. Fix the booking flow before spending anything on traffic — sending paid clicks into a broken form is paying to lose patients.

Map pack visibility per branch, direction requests and calls from the profile, and completed bookings rather than page views.

Google Ads running on broad match with no negative keyword list. The search terms report is full of job seekers, students and competitors. Cost per lead is high and nobody knows which leads closed.

The search terms report before anything else, then whether form submissions are tied back to the campaign that produced them.

Tighten match types, build the negative list properly, and align each ad group with a landing page that answers that specific search. Import closed deals so bidding optimises toward revenue rather than form fills.

Cost per qualified enquiry, and the share of spend on searches with genuine commercial intent.