(14) — Who we are
A small team that shows its working.
Proxpat Media is an independent Dubai agency built for founders who have been burned by an agency before. Ten people in-house, published rates, and a free diagnostic before anyone signs anything.
Independent, in-house, in Business Bay
Independent, in-house, in Business Bay.
We started Proxpat Media in 2025 because the same conversation kept repeating: a business had paid an agency for a year, could not say what it had bought, and had no access to its own advertising account.
So the company is built around the opposite. Every account is opened in the client’s name. Every rate is published on the site. Every engagement starts with an audit we hand over whether or not the client hires us.
We are 10 people working in-house from Clover Bay Tower in Business Bay. Nothing is outsourced, and the person you speak to on the first call is the person doing the work.
We work most often with real estate and clinics in the UAE. If we have not worked in your sector we say so on the first call rather than claim otherwise.
The studio
Process
01
Diagnose
Four stages, always in this order. Skipping the first is how agencies end up rebuilding the wrong thing beautifully.
- STAGE0104
Diagnose
Before anyone writes a campaign brief, we find out what is actually losing you money. Analytics, funnel, creative, media buy, the lot.
- Tracking and attribution audit
- Funnel drop-off analysis
- Creative and message testing review
- Competitor and SERP position read
- STAGE0204
Prioritise
Everything broken is not equally expensive. We rank findings by what they cost you per month, so the first fix pays for the rest.
- Findings ranked by revenue impact
- Effort and dependency mapping
- A sequenced plan, not a wish list
- Explicit list of what we won’t do yet
- STAGE0304
Rebuild
We fix the thing we found. Positioning, identity, tracking, media, production — whatever the diagnosis actually pointed at.
- Brand and messaging system
- Creative and content production
- Paid media restructure
- Measurement rebuilt to survive an audit
- STAGE0404
Measure
Then we prove it moved. If a change did not do what we said it would, we say so and we go again.
- Baseline captured before launch
- Monthly read against that baseline
- Honest post-mortems on misses
- Next diagnosis from real data
By the numbers
20+
Clients served
10
In-house team
AED 1,000
Entry retainer
AED 5,000
Minimum ad spend
Figures are placeholders pending final sign-off.
Capabilities
Selected clients
Awaiting client permission before any marks are published.
Start a diagnosis
Think something’s leaking?
Start a diagnosis