Social media in Dubai, measured by enquiries.

Most social content fails before anyone judges its idea: it is a landscape video cropped badly into a square, or a poster with twelve words nobody reads on a phone. Ours is planned for the placement first — vertical where that is where it runs, words on screen for people watching with the sound off, and one message per post.

It is produced by the same people who shoot and cut video and ad creative, which means a shoot for an ad campaign can feed a month of organic posts rather than being used once.

The ad account is opened in your name, like every account we touch, so the spend and every result sit where you can see them without asking us. Creative is made in variations so the account can show which opening works, and budget follows what produces enquiries rather than what is cheapest to serve.

If a campaign belongs on search rather than social, we will say so — including when that means the work moves to Google Ads or stops altogether.

Reach, impressions and followers are inputs. A month with more of all three and fewer enquiries is a worse month, and a report that leads with reach is hiding that. Ours leads with what the business can bank, then shows the inputs that explain it.

Where a number went the wrong way it is in the report before you ask, with what we are changing because of it.

Month-to-month with 30 days’ notice. What moves the number is how many platforms the plan covers and how much content it needs, and you get a fixed monthly figure before anything starts. Ad spend is separate from the fee.