Work
Proof, when we can evidence it.
We do not publish results we cannot show you the account for. Client-permissioned case studies are being prepared. Until they are ready, here is the next most useful thing: exactly how we work, and the checklist we run before recommending anything.
No invented case studies. Not one.
01The audit
Find nothing? Then you don’t need us.
The checklist, published.
Every agency says it runs an audit. Here is ours, in full, in the order we run it. Run it yourself if you like — if you find nothing, you do not need us, and you have saved a phone call. If you would rather we ran it, it is free and you keep the findings.
The audit · 20 checks
Findings are yours to keep
01Measurement
- GA4 installed once, not twice, with key events marked as conversions
- Form submissions and calls recorded as events, not thank-you page views (circled)
- Google Ads conversions imported and de-duplicated against Analytics
- Consent handling that does not silently discard the data it claims to collect
02Technical
- Indexability: robots rules, canonicals, noindex left on by accident
- Sitemap that matches the site, without noindexed or redirecting URLs in it
- Core Web Vitals measured on field data, not a lab score
- Mobile rendering and tap targets on a real handset
03Content & search
- Whether each page matches what the search actually wants
- Pages competing with each other for the same term
- Thin or duplicated service and location pages
- Which searches are winnable against who currently ranks
04Local
- Google Business Profile completeness, per location
- Name, address and phone consistency across directories
- Review volume, recency and whether anyone replies
- A landing page per location that is not a copy of the last one
05Paid
- Search terms report — what you are actually paying for
- Match types and the negative keyword list
- Ad group to landing page relevance
- Budget pacing and where spend is being wasted this month
Circled: fix this before a dirham goes on ads.
Find nothing? Then you don’t need us.
02Scenarios
Four situations we recognise.
Illustrative, not client work, and every one says so. They are here because the pattern is the useful part: what we look at first in each, and what we would measure. No figures, because there is no account behind them to check them against.
01Real estateA brokerage losing to the portalsIllustrative — not client work
- The situation
- Listings sit on Bayut and Property Finder, so the portals rank for every property search and the brokerage’s own site gets nothing. Ad spend goes to portal leads shared with four other agents.
- What we check first
- Which searches the site could realistically win — area guides, building-specific pages, off-plan payment plans — rather than the head terms the portals own outright.
- The approach
- Concede the listing searches. Build the pages the portals do not: honest area comparisons, service-charge realities, what a specific tower is actually like to live in. Route paid spend to those pages instead of generic lead forms.
- What we’d measure
- Enquiries arriving direct rather than via portal, and cost per enquiry compared against the portal lead price.
Services involved
02Clinics & healthcareA multi-branch clinic invisible in the map packIllustrative — not client work
- The situation
- Three branches, one Google Business Profile between them, and a booking flow nobody has opened on a phone. Most patient searches are on mobile and near-me.
- What we check first
- Profile completeness per branch, NAP consistency across directories, review volume and recency, and the booking path timed on an actual handset.
- The approach
- A separate, fully completed profile per branch with its own landing page. Fix the booking flow before spending anything on traffic — sending paid clicks into a broken form is paying to lose patients.
- What we’d measure
- Map pack visibility per branch, direction requests and calls from the profile, and completed bookings rather than page views.
Services involved
03Professional servicesA B2B firm paying for the wrong clicksIllustrative — not client work
- The situation
- Google Ads running on broad match with no negative keyword list. The search terms report is full of job seekers, students and competitors. Cost per lead is high and nobody knows which leads closed.
- What we check first
- The search terms report before anything else, then whether form submissions are tied back to the campaign that produced them.
- The approach
- Tighten match types, build the negative list properly, and align each ad group with a landing page that answers that specific search. Import closed deals so bidding optimises toward revenue rather than form fills.
- What we’d measure
- Cost per qualified enquiry, and the share of spend on searches with genuine commercial intent.
Services involved
04Any sectorThe engagement that starts with broken trackingIllustrative — not client work
- The situation
- The most common one. Conversions double-counted, thank-you page views recorded as leads, Ads and Analytics disagreeing by a wide margin. Every reported figure is wrong in the same optimistic direction.
- What we check first
- Fire the events manually and compare what arrives in each platform against what actually happened.
- The approach
- Rebuild measurement before touching campaigns or content. It is the least impressive work we do and the reason everything after it holds up.
- What we’d measure
- Platforms agreeing with each other, and a lead count that matches the inbox.
Services involved
03Case studies
What each case study will carry.
Nothing that cannot be checked against the client’s own accounts, and each told the way its discipline needs telling — a shoot is not an SEO project and should not be forced into the same template.
- 01The starting point
- What the diagnostic found: broken tracking, thin pages, wasted spend, a creative that lost people in the first seconds — wherever the money was leaking before we touched anything.
- 02The work, in its own form
- Video as the shoot and every cut it produced. Search as the results page before and after. A website as the page and its field data. A campaign as a timeline.
- 03The numbers, with their source
- Every figure named with the account it came from and the dates it covers, reported the way the client’s own dashboard reports it, so it can be checked.
- 04Permission, in writing
- No client name, logo or result appears without the client’s written permission. It is why this section is empty today.
Published case studies: none yet.
04Related