People ask what they are buying when they buy an audit. Reasonable question, given it is a document rather than a campaign. Here is the contents page.
- Measurement: what you are tracking, what it is missing, and what it is double counting
- Funnel: where people leave, and what it costs per month that they do
- Creative and message: what you are saying versus what buyers repeat back
- Media: structure, waste, and the campaigns nobody has looked at in a year
- Findings, ranked by monthly cost — not by how easy they are to fix
- An explicit list of what we recommend not doing yet
It is yours. Take it to another agency if you want — several have. We would rather the work got done than that we did it.